Friday, July 20, 2012

More Problems, Fewer Solutions!

We live in a world full of problems and maladies that are just itching for a solution. However, we also live in a world where more people are trained (and encouraged) to be "job-seeking" employees versus "solutions-providing" entrepreneurs. You don't always have to be one or the other, but rather, something of a hybrid: be the entrepreneur within a company! Don't search for jobs, search for problems for which you can provide solutions. 


Traditional job searching is soooo 1990's. It's an exercise in futility for the majority of people and basically is no different than walking the cyber streets of the world wide web with a big sign on your forehead saying, "Please Hire Me". The error of the traditional job searcher is to wait until an employer posts a proverbial "Help Wanted" sign. But what most job searchers don't realize is that it is not always their help that is wanted! Even though companies are working with skeleton crews and overloading their staff, many job seekers still can't seem to catch a break.

Each day a new swarm of job seekers hits the job boards looking for companies to post their problems. But that is the wrong approach. In effect, they are waiting for the employers to come to them, rather than the other way around. Most companies would go out of business if they just sat around waiting for customers. Why do you think companies spend so much on advertising? They are constantly in your face with a range of solutions to solve a range of your problems. Shouldn't you be the virtual door-to-door salesman knocking at your target companies' doors? Shouldn't you pitch solutions to problems you know they have instead of waiting for them to publish a job posting that you may or may not fit? 

What are you waiting for? Get out there and solve some problems! 

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About Roderick Lewis

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